W1A: Season 3, Episode 3

3 - 3: Episode 3

The search for new ways of saving money at the BBC continues - particularly important in the light of charter renewal. Having dismissed the idea of losing programmes about gardening as a possible solution the renewal team propose that the cutting of the BBC Big Swing Band might send out a useful message. PR guru Siobhan Sharpe is leading the creative journey towards launching BBC Me, a new online platform. It is thought to be a good idea to create a launch trail which would include as many people as possible doing selfies of themselves saying the word "Me" in the hope that the trail will go viral. Finally, Head of News Neil Reid has to wrangle a significant problem of his own when the latest version of the BBC's automatic live subtitling software is shown to have some major defects - such as getting the spelling of proper names embarrassingly wrong.