The Mega-Brands That Built America: Season 2, Episode 9

2 - 9: Lunchbox Legends

Lunchtime is one of the most enjoyable meals of every kid's day, but before the 1960s it was just another meal. Then, three very different food visionaries take matters into their own hands to create lunch time favorites loved by children everywhere, from sandwiches, to fruit snacks, and a build-it-yourself pre-packaged lunch that has become a supermarket staple.