Supermarket Own-Brands: The Big Taste Test: Season 1, Episode 3

1 - 3: Staples

In this episode we look at those store cupboard staples. The items we fill our baskets and trolleys with week in week out. We spend over eight months of our lives in the supermarket and have tens of thousands of products to choose from. Brands are often ingrained into us and evoke memories of our childhood. The ketchup we had or the cereal we ate. Own brands used to be unappealing and boring. But now everything has changed. The packaging is cheeky, the names are even cheekier and the taste? …Well we aim to find out, as our panel eat their way through beans, bread and soup to name a few.

The price of everything is going up at the moment and even a tin of beans, once considered a student staple, has gone up considerably. So, switching to the own-brand alternative could save us over £100 a year. In this edition, the savings keep coming and so too the cheeky names.

Nutella has a rival in town that goes by the name of Nutoka, the cheeky chocolate hazelnut spread from Aldi. But how do the supermarkets make these products so cheap? We go to the good food studio to examine the chocolatey spread to see how they can make something that can taste as good but at a fraction of the cost.

In this fast-paced and light-hearted programme, we take you through the aisles of the supermarket as we ask our panel if they can tell the difference between the brands and the own brands, and which do they prefer. It's fun and informative and after watching this you might think twice about picking up your favourite brand and pop the own brand in your basket instead.