Shark Tank: Season 12, Episode 3

12 - 3: Hug Sleep, Animated Lure, The Cereal Killerz KItchen, Chirp

A husband and wife from Milwaukee, Wisconsin, try and get in bed with the Sharks as they pitch their adult swaddle design. Entrepreneurs from Plano, Texas, try and reel in the Sharks with their inventive approach to fish luring. A husband and wife from Las Vegas, Nevada, share their killer idea for a retail franchise that serves a variety of cereal-centric treats, while an entrepreneur from Provo, Utah, works to convince the Sharks he isn't stretching the truth about his product designed to relieve back pain.