MICE MEDIA: Lessons in Internet Literacy: Season 1, Episode 3

1 - 3: Stealth Marketing and Lookism

In this episode, the father has become obsessed with a trendy beauty item for mice: the tail roller. Unaware of stealth marketing, his daughter must educate him about the importance of being aware of online promotion. Stealth marketing is now regulated in many countries, including Japan, where the new Consumer Affairs Agency guidelines state that even posts labeled as an advertisement can count as stealth marketing if consumers can't easily recognize the difference.