Mad Men: Season 4, Episode 1

4 - 1: Public Relations

SCDP, the "scrappy upstarts", with a new logo and a new office compete for business in their new environment. New/old staff personalities clash, but come up with an innovative campaign to sell an old product. The divorce impacts Don, Betty, and Henry from different directions. A trade-industry interview goes poorly, causing clients to retract work, and Don to re-evaluate himself as the ad man he wants to be.