ASDA: Where Did it all Go Wrong?: Season 1, Episode 1

1 - 1: Episode 1

Asda: The Battle to Stay on Top examines the challenges facing Britain's third-largest supermarket, from the Issa brothers' leveraged takeover to staff disputes and heavy debt. Without a CEO for three years, Chairman Lord Stuart Rose, known for turning around M&S, has now stepped in. Once known for budget pricing, Asda faces stiff competition from discounters Aldi and Lidl as prices rise. Will Rose's efforts be enough to save Asda?